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Case Studies



Learn how Passcreator is helping a variety of different companies from around the world enhance their business with Mobile wallet passes. Here are a few case studies that showcase the benefits of wallet passes in many different verticals.

NT Tourism - Pillar

Northern Territory, Australia

To limit the economic impact of bushfires and the coronavirus outbreak, in July 2020 the NT Government launched a voucher scheme that encouraged locals to explore their own backyard and support Territory tourism businesses until the borders could be safely reopened to visitors.

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Eurotrade, Munich Airport

Eurotrade Flughafen München Handels-GmbH operates around 50 stores on an area of approximately 14,000 square meters, divided into four sales areas: Duty-Free, Fashion, Press & Travel, and Watches & Jewelry. Since 2019, Wallet coupons issued with Passcreator have been used and in some cases linked to other channels, such as ads on the Miles & More website or the "Passngr" app. Passcreator coupons have now become an integral component of the Eurotrade marketing campaigns. 

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World Boxing Council, USA

Passcreator was selected to provide its Wallet pass platform to the World Boxing Council in order to engage with boxing fans during the WBC’s super middleweight championship fight featuring champion Saul “Canelo” Álvarez and challenger Avni Yildirim at Miami’s Hard Rock Stadium.

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theHUB., Spain

theHUB. was looking for a solution to manage their membership cards in a fast and efficient way. From onboarding to creating passes via Zapier to recording the attendance of members, Passcreator provided the solution to these challenges.

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Away Resorts, UK 

Away Resorts is a UK holiday park operator, with 9 parks in Lincolnshire, Isle of Wight, North Wales, Hampshire, Cornwall, Hayling Island & Essex. Away Resorts introduced the digital passes to their homeowners portal so owners can purchase passes for their private guests in an effort to reduce congestion in the reception area, increase security and authenticity of passes, and increase distribution speeds.

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HSV e.V., Germany

Passcreator digitized membership cards for, German sports club, HSV. Personalized wallet cards were created for all members to replace previously plastic cards. The digitized membership cards added additional features such as admission tickets to various HSV events, direct contact to the HSV e.V. office, and direct to smartphone push notifications for news and club messages. 

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White Labeled Insurance Company

The following is a testimonial of one of our insurance customers who needs to remain anonymous. 

"We are an insurance platform that provides digital products and services to insurance companies. The proof of insurance is the most important document when it comes to insuring. Many insurance companies have tried to modernize their products and services by digitizing the proof of insurance. We have developed a standard that enables insurance companies to switch to digital proofs of insurance in a matter of days. We use Passcreator to create and issue passes, as this platform provides us with the right tools we needed. Their customer-friendly and proactive team helped us onboard very fast and made modifications to meet our specific needs."

mercedes benz

Mercedes Benz Consulting, Germany 

Mercedes Benz Consulting selected Passcreator for individual and high-quality event invitation management. Wallet passes are designed according to the event and the target group and serve as tickets or vouchers. At the reception, guests are identified and check-in with the help of the Passcreator Smart Scan App. This makes access quick and easy. Vouchers can be redeemed at the event. For example, vouchers for drinks can be validated also by the Smart Scan App. They have the option to be redeemed once or several times.

Mercedes Benz Consulting arranges a large number of exclusive events per year, which are organized with our Wallet pass solution. Wallet passes are distributed via Mercedes Benz Consulting's in-house communication infrastructure.

Insured Nomads

Insured Nomad, UK

Especially when traveling, it helps to avoid having to search for particularly important documents in case of an emergency. The same applies to your insurance information. Insured Nomads relies on wallet cards, which allow you to quickly find your relevant insurance information on your smartphone.

A wide variety of insurance types are supported such as health, travel, group, and individual insurance policies. Insured Nomads relies on Passcreator because our direct integrations, flexibility, and security are extremely important to customers in the insurance industry.

art dusseldorf


At Art Düsseldorf, national, international, and young established galleries present contemporary art. Art Düsseldorf can be view by private visitors or opened for exclusive events.

Passcreator created digital VIP Passes and Special Guest Passes that provide visitors direct access to the fair and the VIP Lounge. Through the pass, visitors can also sign up for private guided tours and receptions. Push notifications to the passes make sure visitors stay up to date and receive important information even after they have left the gallary.


Gastrag AG, Switzerland

Gastrag successfully operates several restaurants and bars in Switzerland for a broad target group of guests. Gastrag relies on effective customer loyalty programs. Ten of the locations, including Papa Joe's and Mr. Pickwick Pub brands, deliver vouchers in the form of wallet passes to their guests. Guests appreciate the easy-to-use advantages including regular monthly updates of the vouchers.

The vouchers are validated "visually" on site. An employee reviews the wallet pass and recognises a valid member through the eye-catching design of the wallet pass and the easily visible key data. 

In addition to the advantages, the Wallet passes are also used to advertise their own app. If one does not want to save another app, one can still enjoy the benefits offered by the Wallet pass. A great example for a broad and target group-oriented implementation with Wallet passes and Passcreator.



Flamacon is a full-service digital agency with a strong focus on storytelling and virtual 360° environments. VCX combines aerial and ground footage into high-resolution virtual tours, which provide a perfect interface to distribute multimedia content. Marketing for trade shows, tourism, or industry facilities can easily profit from this enormously versatile asset; for instance, in support of interactive social media campaigns or virtual presentations. Integrating Passcreator's wallet solutions opens up an even greater variety of new possibilities by adding the option of distributing coupons or digital tickets in a virtual setup.

VCX tours support all browser formats (desktop, tablet, mobile or touch-screens) and can also be developed into apps or VR settings.


MAHAG, Germany 

This car dealer is something special. A company that is historically linked to Munich and the Munich way of life has a high reputation nationwide. To enhance the customer experience, Mahag uses a digital customer card that provides its customers with access to useful information.

gravis 2

Gravis, Germany

With around 660 employees at 40 locations across Germany, GRAVIS is one of the leading Apple service providers in Europe. With the help of the Passcreator's booking platform, Gravis was able to welcome customers in-store again.
PDC marketing

Pdc Marketing + Information Technology AG, Switzerland

Pdc relies on Passcreator as its solution partner for mobile marketing in the automotive industry. Wallet pass holders receive valuable information about the event directly on the lock screen of their smartphone. Read more here.


Personenschiffahrt Primus Line, Germany

The Primus Line is a shipping company with a long tradition dating back to 1880. Always full steam ahead towards success, the Primus Line also offers digital tickets for its passengers, which can be stored directly on the smartphone. Individual and group tickets are available. Passcreator also offers an equivalent printable version of the tickets. Tickets are scanned and validated on-site using our Smart Scan App. This solution was successfully implemented by the Cologne agency die profilschmiede.


Lagardère Plus Germany GmbH

As a leading sports and entertainment agency, Lagardère Plus uses Wallet passes in a variety of ways to easily manage invitations for their sport-focused events. The diverse branding of the events can be implemented accordingly with Passcreator. As usual for events, visitors are kept up to date on important information via push notifications. This allows Lagardère Plus to strengthen their engagement and create lasting connections with their fans.

IVY club

IVY Club, Switzerland 

IVY Club is a nightclub in beautiful St. Gallen, Switzerland, and has been using Passcreator since 2017 for online ticket sales and validation of these tickets at their events. Tickets are created individually per event which provides a great user experience. Users also receive push notifications for updates. One of the most notable events IVY Club hosted was a concert of renowned german Hip Hop artist Sido at the beginning of 2019.