<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1575506949302542&amp;ev=PageView&amp;noscript=1">

Tourism Northern Territory, Australia 


About Tourism Northern Territory

The Northern Territory (NT) is a territory in Australia famed for its outback landscapes, amazing wildlife, ancient culture and friendly locals. In the Red Centre lies the iconic sandstone monolith Uluru (Ayers Rock), the red-rock domes of Kata Tjuta (The Olgas), and the sculpted cliffs of Kings Canyon. In the northern ‘Top End’ you can find the world-famous Kakadu National Park and the modern, tropical capital city of Darwin.

Tourism NT is the NT Government agency responsible for marketing the Northern Territory as a desirable visitor destination, and for the sustainable growth of the tourism industry. The agency develops marketing campaigns that promote the Northern Territory as a unique and must-visit holiday destination.


The Project

To limit the economic impact of bushfires and the coronavirus outbreak, in July 2020 the NT Government launched a voucher scheme that encouraged locals to explore their own backyard and support Territory tourism businesses until the borders could be safely reopened to visitors.

Over 26,000 vouchers worth $200 were made available for Territorians to put towards a tourism experience, so long as they matched the spend with their own money.

The $5.2 million voucher initiative was supported by a marketing campaign “Never have I ever…” that encouraged residents to book an experience they’d never got around to enjoying for themselves.

Tourism NT built an integration with Passcreator that created a wallet pass for every voucher registrant. Users were able to redeem the pass either in person, online or over the phone to claim their $200 discount. 

The response was amazing, with all vouchers being claimed on the first day of the campaign.

northern territory huawai

Download the full case study

Download the fact sheet and learn more about how Passcreator modernizes the way your business interacts with customers.