World Boxing Council, USA
About World Boxing Council
Fobi developed & deployed the WBC Fan Pass, launching with the Canelo v. Yildirim fight. WBC wanted a way to directly communicate with fans but didn't have a mobile application to do so. They were relying on their large social media following for communication, but there was no way to track sponsorship engagement.
Leading up to and throughout fight night, Fobi engaged with fans using the WBC Fan Pass. Fobi provided:
- Fully managed notifications, promotions, and engagement
Real-time updates regarding the fight card schedule, fight results, and promotions
Engagement through a custom made Fan Prediction Game
Fobi’s World Boxing Council Wallet Pass greatly outperformed average mobile application in engagement and fan retention.
Pass Retention Rate = 89%
Uninstall Rate = 11%
Average WBC Wallet Pass Promotion CTR = 37%
Device Breakdown = 66% iOS | 34% Android
*CTR = Click Through Rate